Strategy
Most marketing advice is wrong for you.
There’s no shortage of marketing advice. Frameworks, playbooks, “proven strategies” — the internet is drowning in them. And most of it is…
There’s no shortage of marketing advice. Frameworks, playbooks, “proven strategies” — the internet is drowning in them. And most of it is…
Every few years, the same conversation starts. The website feels dated. The logo could be “more modern.” Maybe the colors need updating.…
Somewhere along the way, “content strategy” became a volume game. More blog posts. More social updates. More emails. More, more, more —…
Companies spend weeks — sometimes months — agonizing over taglines. Workshops are held. Agencies are hired. Stakeholders weigh in. Eventually, something gets…
Everyone wants a strategy. Very few people want what strategy actually requires — which is choosing what not to do. A marketing…
A surprising number of companies start their marketing by building a website. They hire a designer, pick a template, write some copy,…
When most companies talk about positioning, they mean writing a positioning statement — a sentence or two that describes who they’re for,…
There are two kinds of marketing in the world. The kind that takes something from you — your time, your attention, your…
Most companies define their competition too narrowly. They look at the businesses that sell similar products, occupy adjacent shelf space, or show…
Creative campaigns get the awards. Consistent brands get the customers. This is an unpopular opinion in marketing circles, where the highest praise…
A short, occasional letter on brand strategy, positioning, and the kind of marketing that earns attention instead of buying it.
I also work with a small number of clients on brand strategy, content, and integrated marketing. If that's what you're looking for, I'd love to hear from you.
Get in touch →